About me
With over 18 years of experience as a Director of Marketing & Communications, I have a proven track record of developing and executing successful marketing campaigns, building strong brands, and leading teams. My extensive background within advertising and media agencies across the EMEA region has honed my skills in strategic business planning, cross-functional collaboration, and project management. I am also proficient in managing digital media and finances, with a strong focus on improving efficiencies and producing exceptional results. My award-winning track record demonstrates my ability to deliver impactful solutions that exceed objectives and flourish within organizations
Talent you might be interested in
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Joe Sciarrotta
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Mark Lund
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McCann Worldgroup UK
Positions
Chief Operations Officer
SoomLine
Egypt
2023 - Present (1 year 10 months)
As the Chief Operations Officer at Soomline, I lead the charge in orchestrating the day-to-day operations of our dynamic agency. With a passion for driving business growth and a keen eye for innovation, I am dedicated to steering our team towards success.
Leading the day-to-day operations of the agency's content team and crafting innovative communication strategies for clients:
- Overseeing the day-to-day operations of the agency's content team, focusing on business development, building a network of creative freelancers, and executing new digital marketing strategies.
- Managing the financial aspect of the content team and formulating a profit and loss strategy for the department.
- Identifying prime content opportunities in the market to seamlessly integrate clients' brands into upcoming TV content.
- Collaborating with top TV network stakeholders and producers to secure the best opportunities for brand integration in their upcoming content.
- Working closely with scriptwriters to seamlessly integrate brands into their storylines.
- Generating branded content ideas that align with clients' brand objectives and leading the creative team in executing those ideas.
- Building and maintaining strong relationships with key client executives and guiding the team in fostering client relationships.
- Communicating with TV network management to ensure the broadcast of custom-made branded content.
- Partnering with producers to create tailor-made content for brands across various mediums.
- Exploring new mediums to create unique customer experiences with brands and guiding the team in developing and executing innovative strategies."
- Overseeing the day-to-day operations of the agency's content team, focusing on business development, building a network of creative freelancers, and executing new digital marketing strategies.
- Managing the financial aspect of the content team and formulating a profit and loss strategy for the department.
- Identifying prime content opportunities in the market to seamlessly integrate clients' brands into upcoming TV content.
- Collaborating with top TV network stakeholders and producers to secure the best opportunities for brand integration in their upcoming content.
- Working closely with scriptwriters to seamlessly integrate brands into their storylines.
- Generating branded content ideas that align with clients' brand objectives and leading the creative team in executing those ideas.
- Building and maintaining strong relationships with key client executives and guiding the team in fostering client relationships.
- Communicating with TV network management to ensure the broadcast of custom-made branded content.
- Partnering with producers to create tailor-made content for brands across various mediums.
- Exploring new mediums to create unique customer experiences with brands and guiding the team in developing and executing innovative strategies."
Other professional activities
PHNX 2024
Awards Jury Member
