About me
After 15 years of work in marketing / advertising, I am lucky to say that I love it as much as I used to in my first days. For me advertising is the ideal compromise between creativity and rational and by balancing from one toward the other, one can never become bored.
As my experience is both in strategic planning and in client service/account management, I have become able to take into account all parts involved in the process even from the first steps. I find the search for insights and the development of the strategic routes as being the intimate, scientific part of my work, while the creative follow up and media integration are the project parts where art truly begins.
My personal motto is "Compete yourself, not others." and this I hope will drive me through the most dynamic, successful but also failure learning experiences of my career.
