Alena Astravukh

Alena Astravukh

CMO at Elemup
Warsaw, Poland

About me

Accomplished marketing leader with 14+ years of experience driving significant organic growth and revenue
generation for B2B, eCommerce, and SaaS companies. Proven ability to develop and execute
comprehensive multi-market digital strategies, build and manage high-performing teams, and foster
collaboration across diverse departments. Expertise in spearheading organizational change, optimizing
marketing operations, and maximizing ROI. Passionate about data-driven decision-making and leveraging
technology to achieve ambitious business objectives.

Positions

Web Marketing Group Manager
Vention
Poland
October 2018 - October 2024 (6 years)
As senior manager at Vention, I lead a high-performing team of 12 professionals specializing in SEO, web development, marketing operations, and CRO—with the team scaling up to 25 members to meet increased demand for larger projects and initiatives as required. Managing all web properties to ensure alignment with strategic goals, I work in a highly collaborative role alongside external partners and facilitate cross-departmental strategies with PR, brand strategy, copy, research, and design teams—also spearheading strategy for key initiatives such as new portal launches, a complete Salesforce lead flow overhaul, and analytics implementation.

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