Marcelo Reis

Marcelo Reis is a partner and the Co-President of Leo Burnett Tailor Made, as well as one of the leading creative professionals in the Brazilian market. Reis was responsible for directing such works as Vem Pra Rua, for Fiat; Bentley Burial, for ABTO; Galaxy Surfboard, for Samsung; and My Blood is Red and Black, for Hemoba and the soccer team Esporte Clube Vitória, a campaign which increased blood supplies in the state by 46% and was acclaimed as the most awarded campaign of 2013 by the Gunn Report, in its All Gunns Blazing Category. Last year Reis helped LBTM to win 22 Cannes Lions, making Leo Burnett Tailor Made the most awarded Brazilian agency at the 2014 Cannes Festival. He was acknowledged by Advertising Age as one of the six most awarded Creative Directors in the world in 2013. Born in Minas Gerais, he moved to São Paulo in 1999 and a few months later was chosen as Young Creative at Cannes 1999. He won major awards, both national and international, among which: Gold Lion at Cannes, London Festival, Clio Awards, One Show, Agency of the Year at Cannes and awards at major advertising festivals in Brazil. He worked at important agencies such as W/Brazil, DM9DDB, Leo Burnett Brasil, Loducca, Y&R and Lew'Lara\TBWA. In 2008 he became Creative Director at DM9DDB and actively participated in obtaining the award for Agency of The Year at the 2009 Cannes Festival. Reis also helped DM9DDB to win more than 16 lions in just two years. In late 2010 he joined Tailor Made as a partner and, in 2011, assumed as Creative Vice President for Leo Burnett Tailor Made, when the two agencies merged. In October of this year, after a joint decision of the agency's partners, he was invited to be one of the agency’s co-presidents.