Title | Ability Signs (Board) |
Brief | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
Agency | Rethink Communications Inc. |
Campaign | Decathlon Ability Signs |
Advertiser | Decathlon |
Brand | Decathlon |
Posted | November 2022 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Production Company | ..D Pr......ons Subscribers Only |
Chief Creative Officer | A...n St....an Subscribers Only |
Executive Creative Director | M..e D....ck Subscribers Only |
Executive Creative Director | N....as Q....al Subscribers Only |
Creative Director | X...er B...s Subscribers Only |
Copywriter | X...er B...s Subscribers Only |
Creative Director | M...me S...é Subscribers Only |
Art Director | M...me S...é Subscribers Only |
Art Director | R...el L....nc Subscribers Only |
Art Director | R..n C....sh Subscribers Only |
Chief Strategy Officer | S..n Mc....ld Subscribers Only |
Strategy Director | P...al Ro....er Subscribers Only |
Interactive Producer | T...i W...er Subscribers Only |
Interactive Producer | T..d Ha....on Subscribers Only |
Developer | S...e ..m Subscribers Only |
Designer | C....ia Ba....io Subscribers Only |
Studio Artist | C..u R...a Subscribers Only |
Production Company Producer | S...h L....ré Subscribers Only |
Production Company Producer | J....ne P....nd Subscribers Only |
Production Company Producer | K...a D...y Subscribers Only |
Production Company Producer | S...el B....au Subscribers Only |
Production Company Producer | .J M....ck Subscribers Only |
Production Company Producer | S...h Wal......lls Subscribers Only |
Account Director | A..x Le....re Subscribers Only |
Account Manager | R..e Na....�on Subscribers Only |
Account Manager | A...a D...lo Subscribers Only |