Philips AED - "Give a Heart for a Heart Safer City"

Ogilvy Social.Lab Netherlands

Ogilvy Social.Lab Netherlands Amsterdam, Netherlands

Awards

2200

This ad is part of the ACT Responsible Collection

Brand: Philips AED
Country: Netherlands

Advertiser: Philips

Title	Give a Heart for a Heart Safer City
Brief	To draw attention to the problem and make people aware of the crucial distance of 6 minutes, we created Team Heart Safety – a team of runners wearing interactive shirts that display the distance to the nearest AED in real time. Since marathons cross entire cities, we took the route of the Eindhoven Marathon in Philip’s hometown and plotted every AED in the city on it.The interactive shirts turn green when our runners are in a heart safe neighborhood and red when an AED is not available within 6 minutes. Each shirt has a built-in screen made of 850 individually addressable LED’s. The shirt uses GPS to know its own geolocation and a python computer to calculate retrieval times to all known AED locations in the city. The distance to the nearest AED is always displayed on the shirt.
Agency	Ogilvy Social.Lab Netherlands
Campaign	Give a Heart for a Heart Safer City
Advertiser	Philips
Brand	Philips AED
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Posted	January 2021
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Story	Subscribers Only
Media Type	Digital
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