2011 Cannes Lions International Festival of Creativity Award Winners
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The Response Campaign
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
CATEGORY:
Digitally Led Integrated Campaigns
AWARD:
Grand Prix
ADVERTISER: Procter & Gamble
Pay With a Tweet
AGENCY:
R/GA
BRAND:
Innovative Thunder
CATEGORY:
Viral Marketing
AWARD:
Grand Prix
ADVERTISER: Innovative Thunder
The Wilderness Downtown
AGENCY:
Chris Milk
BRAND:
Google & HTML5
CATEGORY:
Publications & media
AWARD:
Grand Prix
ADVERTISER: Google
School Land
AGENCY:
J. Walter Thompson España
BRAND:
UNICEF
CATEGORY:
Community Applications
AWARD:
Bronze Lion
ADVERTISER: UNICEF
Responses
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
CATEGORY:
Viral video
AWARD:
Gold Lion
ADVERTISER: Procter & Gamble
JSbeals
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
CATEGORY:
Best Copywriting
AWARD:
Gold Lion
ADVERTISER: Procter & Gamble
Write the Future (180 sec)
AGENCY:
Wieden + Kennedy Amsterdam
BRAND:
Nike
CATEGORY:
Viral video
AWARD:
Gold Lion
ADVERTISER: Nike
The Force (30 sec)
AGENCY:
Deutsch
BRAND:
Volkswagen
CATEGORY:
Viral video
AWARD:
Gold Lion
ADVERTISER: Volkswagen
Unbearable (324s)
AGENCY:
Libre MullenLowe
BRAND:
Sécurité Routière
CATEGORY:
Viral video
AWARD:
Gold Lion
ADVERTISER: Direction de la Sécurité et de la Circulation Routières
The Wilderness Downtown
AGENCY:
Chris Milk
BRAND:
Google & HTML5
CATEGORY:
Best use of Video
AWARD:
Gold Lion
ADVERTISER: Google
Sneakerpedia
AGENCY:
Publicis Sapient London
BRAND:
Sneakerpedia
CATEGORY:
Clothing, Footwear & Accessories
AWARD:
Gold Lion
ADVERTISER: Foot Locker
Xylophone
AGENCY:
Dentsu Inc.
BRAND:
NTT Docomo
CATEGORY:
Best Music/Sound Design
AWARD:
Gold Lion
ADVERTISER: NTT Docomo, Inc.
Getaway Stockholm (Board)
AGENCY:
Jung von Matt / Strömmen AB
BRAND:
Mini Countryman
CATEGORY:
Games
AWARD:
Gold Lion
ADVERTISER: Mini
Wall Of Fame
AGENCY:
thjnk Hamburg
BRAND:
edding
CATEGORY:
Miscellaneous
AWARD:
Gold Lion
ADVERTISER: edding
Lucky Line
AGENCY:
Dentsu Inc.
BRAND:
Uniqlo
CATEGORY:
Clothing, footwear & accessories
AWARD:
Gold Lion
ADVERTISER: Uniqlo
Lullabies
AGENCY:
Forsman & Bodenfors Göteborg
BRAND:
Ikea
CATEGORY:
Best Music/Sound Design
AWARD:
Gold Lion
ADVERTISER: IKEA
Lullabies
AGENCY:
Forsman & Bodenfors Göteborg
BRAND:
Ikea
CATEGORY:
Retail and e-commerce, incl. restaurants
AWARD:
Gold Lion
ADVERTISER: IKEA
Heineken Starplayer
AGENCY:
AKQA
BRAND:
Heineken
CATEGORY:
Mobile Advertising
AWARD:
Gold Lion
ADVERTISER: Heineken
The First Ipad Motion Cover
BRAND:
Viv Magazine
CATEGORY:
Photography
AWARD:
Gold Lion
ADVERTISER: Viv Magazine
Cat
AGENCY:
BBDO Canada
BRAND:
Skittles
CATEGORY:
Viral Video
AWARD:
Gold Lion
ADVERTISER: Wrigley
