2011 Cannes Lions International Festival of Creativity Award Winners

Cannes Lions International Festival of Creativity

Creative Award

London, United Kingdom

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2011 Cannes Lions International Festival of Creativity - Grand Prix - Best temporary in-store displays in a promotional campaign

PROMOTION

The American Takeover

AGENCY: McCann Worldgroup Romania
BRAND: Rom
CATEGORY: Best temporary in-store displays in a promotional campaign
AWARD: Grand Prix
ADVERTISER: Kandia-Excelent

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of other digital media in a promotional campaign

PROMOTION

Save as WWF Format

AGENCY: Jung von Matt/365
BRAND: WWF
CATEGORY: Best use of other digital media in a promotional campaign
AWARD: Gold Lion
ADVERTISER: WWF

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of social media marketing in a promotional campaign

PROMOTION

Metallic Ink Underclothes

AGENCY: Publicis Mojo Sydney
BRAND: 4th Amendment Wear
CATEGORY: Best use of social media marketing in a promotional campaign
AWARD: Gold Lion
ADVERTISER: MATTRYANS

2011 Cannes Lions International Festival of Creativity - Gold Lion - Corporate image & information

PROMOTION

Metallic Ink Underclothes

AGENCY: Publicis Mojo Sydney
BRAND: 4th Amendment Wear
CATEGORY: Corporate image & information
AWARD: Gold Lion
ADVERTISER: MATTRYANS

2011 Cannes Lions International Festival of Creativity - Gold Lion - Food & non- alcoholic drinks

PROMOTION

The American Takeover

AGENCY: McCann Worldgroup Romania
BRAND: Rom
CATEGORY: Food & non- alcoholic drinks
AWARD: Gold Lion
ADVERTISER: Kandia-Excelent

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best temporary in-store displays in a promotional campaign

PROMOTION

Musical Fitting Rooms

AGENCY: DDB Singapore
BRAND: Starhub
CATEGORY: Best temporary in-store displays in a promotional campaign
AWARD: Gold Lion
ADVERTISER: Starhub

2011 Cannes Lions International Festival of Creativity - Silver Lion - Fast moving consumer goods (not including food)

PROMOTION

A Hunter Shoots a Bear

AGENCY: Buzzman
BRAND: Tipp-ex
CATEGORY: Fast moving consumer goods (not including food)
AWARD: Silver Lion
ADVERTISER: Bic

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of social media marketing in a promotional campaign

PROMOTION

A Hunter Shoots a Bear

AGENCY: Buzzman
BRAND: Tipp-ex
CATEGORY: Best use of social media marketing in a promotional campaign
AWARD: Silver Lion
ADVERTISER: Bic

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best online advertising in a promotional campaign

PROMOTION

A New Warrior (Board)

AGENCY: DDB Paris
BRAND: Greenpeace
CATEGORY: Best online advertising in a promotional campaign
AWARD: Silver Lion
ADVERTISER: Greenpeace

2011 Cannes Lions International Festival of Creativity - Silver Lion - Charities

PROMOTION

A New Warrior (Board)

AGENCY: DDB Paris
BRAND: Greenpeace
CATEGORY: Charities
AWARD: Silver Lion
ADVERTISER: Greenpeace

2011 Cannes Lions International Festival of Creativity - Silver Lion - Alcoholic drinks

PROMOTION

James Ready Cap Recall

AGENCY: Leo Burnett Toronto
BRAND: James Ready
CATEGORY: Alcoholic drinks
AWARD: Silver Lion
ADVERTISER: James Ready Brewing Company

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of experiential marketing in a promotional campaign

PROMOTION

Drunk Valet

AGENCY: OgilvyOne Worldwide
BRAND: Bar Aurora e Boteco Ferraz
CATEGORY: Best use of experiential marketing in a promotional campaign
AWARD: Silver Lion
ADVERTISER: Bar Aurora e Boteco Ferraz

2011 Cannes Lions International Festival of Creativity - Silver Lion - Durable goods

PROMOTION

Disappointed Nose (film)

AGENCY: Saatchi & Saatchi Argentina
BRAND: BGH Aires Acondicionados
CATEGORY: Durable goods
AWARD: Silver Lion
ADVERTISER: BGH

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of guerrilla marketing in a promotional campaign

PROMOTION

Spread the TEDx

AGENCY: Ogilvy Argentina
BRAND: TEDxBuenosAires 2011
CATEGORY: Best use of guerrilla marketing in a promotional campaign
AWARD: Silver Lion
ADVERTISER: TEDx Buenos Aires

2011 Cannes Lions International Festival of Creativity - Silver Lion - Public health & safety & public awareness messages

PROMOTION

Spread the TEDx

AGENCY: Ogilvy Argentina
BRAND: TEDxBuenosAires 2011
CATEGORY: Public health & safety & public awareness messages
AWARD: Silver Lion
ADVERTISER: TEDx Buenos Aires

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of ambient in a promotional campaign

PROMOTION

Musical Fitting Rooms

AGENCY: DDB Singapore
BRAND: Starhub
CATEGORY: Best use of ambient in a promotional campaign
AWARD: Silver Lion
ADVERTISER: Starhub

2011 Cannes Lions International Festival of Creativity - Silver Lion - Durable Goods

PROMOTION

Dated Pillow

AGENCY: HAPPY SOLDIERS
BRAND: Pacific Brands
CATEGORY: Durable Goods
AWARD: Silver Lion
ADVERTISER: Pacific Brands

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of other digital media in a promotional campaign

PROMOTION

Getaway Stockholm (Board)

AGENCY: Jung von Matt / Strömmen AB
BRAND: Mini Countryman
CATEGORY: Best use of other digital media in a promotional campaign
AWARD: Silver Lion
ADVERTISER: Mini

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of experiential marketing in a promotional campaign

PROMOTION

Never Settle For Less

AGENCY: Fallon
BRAND: H&R BLOCK
CATEGORY: Best use of experiential marketing in a promotional campaign
AWARD: Silver Lion
ADVERTISER: H&R Block

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of guerrilla marketing in a promotional campaign

PROMOTION

Fast Food

AGENCY: Grey Worldwide Mexico
BRAND: GSK
CATEGORY: Best use of guerrilla marketing in a promotional campaign
AWARD: Silver Lion
ADVERTISER: GlaxoSmithKline