AGENCY:
Ogilvy Paris
BRAND:
Autoliberté Europcar
CATEGORY:
Best use of special events and stunt/live advertising
AWARD:
Gold Lion
ADVERTISER: Europcar
AGENCY:
Memac Ogilvy Tunisia
BRAND:
Brand Collective
CATEGORY:
Charities, public health & safety, public awareness messages
AWARD:
Gold Lion
ADVERTISER: Brand Collective
AGENCY:
Jung von Matt/365
BRAND:
WWF
CATEGORY:
Best use of other digital media
AWARD:
Gold Lion
ADVERTISER: WWF
AGENCY:
Cheil Worldwide
BRAND:
Tesco
CATEGORY:
Retail and e-commerce, incl. restaurants
AWARD:
Gold Lion
ADVERTISER: Tesco
AGENCY:
Starcom
BRAND:
Duracell
CATEGORY:
Fast moving consumer goods
AWARD:
Gold Lion
ADVERTISER: Procter & Gamble
AGENCY:
Starcom Norway
BRAND:
Kaizers Orchestra
CATEGORY:
Publications & media
AWARD:
Gold Lion
ADVERTISER: N/A
AGENCY:
PHD UK
BRAND:
Irn Bru
CATEGORY:
Best localised campaign
AWARD:
Gold Lion
ADVERTISER: A.G. Barr
AGENCY:
Havas Media
BRAND:
Nike
CATEGORY:
Best localised campaign
AWARD:
Gold Lion
ADVERTISER: Nike
AGENCY:
Manning Gottlieb OMD
BRAND:
Nissan Sports Cars & Gran Turismo 5
CATEGORY:
Best use of branded content
AWARD:
Gold Lion
ADVERTISER: Nissan Motor Corp.
AGENCY:
Lodestar UM
BRAND:
Garnier
CATEGORY:
Fast moving consumer goods
AWARD:
Gold Lion
ADVERTISER: L'Oréal
AGENCY:
Havas Media
BRAND:
Fidelity Investments
CATEGORY:
Best use of integrated media
AWARD:
Gold Lion
ADVERTISER: Fidelity Investments
AGENCY:
Ogilvy Germany
BRAND:
Sportscheck
CATEGORY:
Best use of ambient media: small scale
AWARD:
Gold Lion
ADVERTISER: Sportscheck
AGENCY:
Hakuhodo
BRAND:
Iwate Nippo
CATEGORY:
Best Use of Print
AWARD:
Gold Lion
ADVERTISER: Iwate Nippo
AGENCY:
thjnk Hamburg
BRAND:
Vermisste Kinder
CATEGORY:
Best use of branded content
AWARD:
Gold Lion
ADVERTISER: Vermisste Kinder
AGENCY:
Publicis London
BRAND:
Renault Megane
CATEGORY:
Best use of integrated media
AWARD:
Silver Lion
ADVERTISER: Renault
AGENCY:
J. Walter Thompson España
BRAND:
UNICEF
CATEGORY:
Charities, public health & safety, public awareness messages
AWARD:
Silver Lion
ADVERTISER: UNICEF
AGENCY:
Buzzman
BRAND:
Tipp-ex
CATEGORY:
Best consumer engagement
AWARD:
Silver Lion
ADVERTISER: Bic
AGENCY:
Muse
BRAND:
Samsung
CATEGORY:
Other consumer products (including durable goods)
AWARD:
Silver Lion
ADVERTISER: Samsung
AGENCY:
Wieden + Kennedy
BRAND:
Old Spice
CATEGORY:
Best use of social media marketing
AWARD:
Silver Lion
ADVERTISER: Procter & Gamble
AGENCY:
Mother
BRAND:
Target
CATEGORY:
Best use of ambient media: large scale
AWARD:
Silver Lion
ADVERTISER: Target Corporation