2011 Cannes Lions International Festival of Creativity Award Winners

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2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of special events and stunt/live advertising
2011 Cannes Lions International Festival of Creativity - Gold Lion - Charities, public health & safety, public awareness messages
MEDIA

June 16th 2014

AGENCY: Memac Ogilvy Tunisia
BRAND: Brand Collective
CATEGORY: Charities, public health & safety, public awareness messages
AWARD: Gold Lion
ADVERTISER: Brand Collective

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of other digital media
MEDIA

Save as WWF Format

AGENCY: Jung von Matt/365
BRAND: WWF
CATEGORY: Best use of other digital media
AWARD: Gold Lion
ADVERTISER: WWF

2011 Cannes Lions International Festival of Creativity - Gold Lion - Retail and e-commerce, incl. restaurants
2011 Cannes Lions International Festival of Creativity - Gold Lion - Fast moving consumer goods
MEDIA

20 Percent More

AGENCY: Starcom
BRAND: Duracell
CATEGORY: Fast moving consumer goods
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2011 Cannes Lions International Festival of Creativity - Gold Lion - Publications & media
MEDIA

Heartbreaker<3

AGENCY: Starcom Norway
BRAND: Kaizers Orchestra
CATEGORY: Publications & media
AWARD: Gold Lion
ADVERTISER: N/A

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best localised campaign
MEDIA

Bruzil

AGENCY: PHD UK
BRAND: Irn Bru
CATEGORY: Best localised campaign
AWARD: Gold Lion
ADVERTISER: A.G. Barr

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best localised campaign
MEDIA

Nike City Cup

AGENCY: Havas Media
BRAND: Nike
CATEGORY: Best localised campaign
AWARD: Gold Lion
ADVERTISER: Nike

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of branded content
MEDIA

GT Academy

AGENCY: Manning Gottlieb OMD
BRAND: Nissan Sports Cars & Gran Turismo 5
CATEGORY: Best use of branded content
AWARD: Gold Lion
ADVERTISER: Nissan Motor Corp.

2011 Cannes Lions International Festival of Creativity - Gold Lion - Fast moving consumer goods
MEDIA

The World's First Newspaper On 100% Recycled Newsprint

AGENCY: Lodestar UM
BRAND: Garnier
CATEGORY: Fast moving consumer goods
AWARD: Gold Lion
ADVERTISER: L'Oréal

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of integrated media
MEDIA

Follow The Green Line

AGENCY: Havas Media
BRAND: Fidelity Investments
CATEGORY: Best use of integrated media
AWARD: Gold Lion
ADVERTISER: Fidelity Investments

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of ambient media: small scale
MEDIA

Sporty Vouchers (Board)

AGENCY: Ogilvy Germany
BRAND: Sportscheck
CATEGORY: Best use of ambient media: small scale
AWARD: Gold Lion
ADVERTISER: Sportscheck

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best Use of Print
MEDIA

Your Happy News Is Our Top Story

AGENCY: Hakuhodo
BRAND: Iwate Nippo
CATEGORY: Best Use of Print
AWARD: Gold Lion
ADVERTISER: Iwate Nippo

2011 Cannes Lions International Festival of Creativity - Gold Lion - Best use of branded content
2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of integrated media
MEDIA

The Megane Experiment

AGENCY: Publicis London
BRAND: Renault Megane
CATEGORY: Best use of integrated media
AWARD: Silver Lion
ADVERTISER: Renault

2011 Cannes Lions International Festival of Creativity - Silver  Lion - Best consumer engagement
MEDIA

A Hunter Shoots a Bear

AGENCY: Buzzman
BRAND: Tipp-ex
CATEGORY: Best consumer engagement
AWARD: Silver Lion
ADVERTISER: Bic

2011 Cannes Lions International Festival of Creativity - Silver Lion - Other consumer products (including durable goods)
MEDIA

Samsung 3D Wall

AGENCY: Muse
BRAND: Samsung
CATEGORY: Other consumer products (including durable goods)
AWARD: Silver Lion
ADVERTISER: Samsung

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of social media marketing
MEDIA

The Response Campaign

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Best use of social media marketing
AWARD: Silver Lion
ADVERTISER: Procter & Gamble

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best use of ambient media: large scale
MEDIA

Target Kaleidoscopic Fashion Spectacular

AGENCY: Mother
BRAND: Target
CATEGORY: Best use of ambient media: large scale
AWARD: Silver Lion
ADVERTISER: Target Corporation