2011 Cannes Lions International Festival of Creativity Award Winners

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2011 Cannes Lions International Festival of Creativity - Grand Prix - Direct
DIRECT

The American Takeover

AGENCY: McCann Worldgroup Romania
BRAND: Rom
CATEGORY: Direct
AWARD: Grand Prix
ADVERTISER: Kandia-Excelent

2011 Cannes Lions International Festival of Creativity - Gold Lion - Traffic & Brand Building
DIRECT

The Response Campaign

AGENCY: Wieden + Kennedy
BRAND: Old Spice
CATEGORY: Traffic & Brand Building
AWARD: Gold Lion
ADVERTISER: Procter & Gamble

2011 Cannes Lions International Festival of Creativity - Gold Lion - Ambient Media (Large Scale)
DIRECT

The Friendship Machine (Board)

AGENCY: Ogilvy Argentina
BRAND: 46664/Coca-Cola
CATEGORY: Ambient Media (Large Scale)
AWARD: Gold Lion
ADVERTISER: Coca-Cola Company

2011 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
DIRECT

The Friendship Machine (Board)

AGENCY: Ogilvy Argentina
BRAND: 46664/Coca-Cola
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Coca-Cola Company

2011 Cannes Lions International Festival of Creativity - Gold Lion - Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media
2011 Cannes Lions International Festival of Creativity - Gold Lion - Ambient Media (Large Scale)
2011 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
DIRECT

The American Takeover

AGENCY: McCann Worldgroup Romania
BRAND: Rom
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Kandia-Excelent

2011 Cannes Lions International Festival of Creativity - Gold Lion - Direct Response Print or Standard Outdoor, including Inserts
2011 Cannes Lions International Festival of Creativity - Gold Lion - Retail & E-Commerce, including Restaurants
2011 Cannes Lions International Festival of Creativity - Silver Lion - Travel, Entertainment & Leisure
DIRECT

Unexpected Luggage (Board)

AGENCY: Shackleton Group
BRAND: Spanair
CATEGORY: Travel, Entertainment & Leisure
AWARD: Silver Lion
ADVERTISER: Spanair

2011 Cannes Lions International Festival of Creativity - Silver Lion - Traffic & Brand Building
DIRECT

Unexpected Luggage (Board)

AGENCY: Shackleton Group
BRAND: Spanair
CATEGORY: Traffic & Brand Building
AWARD: Silver Lion
ADVERTISER: Spanair

2011 Cannes Lions International Festival of Creativity - Silver Lion - Travel, Entertainment & Leisure
DIRECT

Drunk Valet

AGENCY: OgilvyOne Worldwide
BRAND: Bar Aurora e Boteco Ferraz
CATEGORY: Travel, Entertainment & Leisure
AWARD: Silver Lion
ADVERTISER: Bar Aurora e Boteco Ferraz

2011 Cannes Lions International Festival of Creativity - Silver Lion - Product Launches
DIRECT

Come Back Ferrorama

AGENCY: DM9DDB
BRAND: Ferrorama
CATEGORY: Product Launches
AWARD: Silver Lion
ADVERTISER: Estrela

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best Low Budget Campaign
DIRECT

Save as WWF Format

AGENCY: Jung von Matt/365
BRAND: WWF
CATEGORY: Best Low Budget Campaign
AWARD: Silver Lion
ADVERTISER: WWF

2011 Cannes Lions International Festival of Creativity - Silver Lion - Ambient Media (Large Scale)
DIRECT

Spread the TEDx

AGENCY: Ogilvy Argentina
BRAND: TEDxBuenosAires 2011
CATEGORY: Ambient Media (Large Scale)
AWARD: Silver Lion
ADVERTISER: TEDx Buenos Aires

2011 Cannes Lions International Festival of Creativity - Silver Lion - Best Low Budget Campaign
DIRECT

Metallic Ink Underclothes

AGENCY: Publicis Mojo Sydney
BRAND: 4th Amendment Wear
CATEGORY: Best Low Budget Campaign
AWARD: Silver Lion
ADVERTISER: MATTRYANS

2011 Cannes Lions International Festival of Creativity - Silver Lion - Dimensional Mailing
DIRECT

Spark Hope Campaign

AGENCY: Joe Public Shift
BRAND: Rock4Aids
CATEGORY: Dimensional Mailing
AWARD: Silver Lion
ADVERTISER: Rock4Aids Foundation

2011 Cannes Lions International Festival of Creativity - Silver Lion - Dimensional Mailing
DIRECT

Spark Hope Campaign

AGENCY: Joe Public Shift
BRAND: Rock4Aids
CATEGORY: Dimensional Mailing
AWARD: Silver Lion
ADVERTISER: Rock4Aids Foundation